Services
Brand Management
Brand architecture and strategy
Marketing plans
New product development (concept through execution)
Consumer Experience
Consumer insights
Communication strategy
Retail strategy
Social media
Sales and Distribution
Distributor/retailer management
Market analytics
Investor decks
Store audits
Business Organization
Strategic planning
Integrated marketing
Prioritzation
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Professional & Academic Background
Throughout my career, I’ve assisted clients in defining their most complex obstacles and building long-lasting marketing strategies. Take a look at my resume to learn more about my professional and educational experience.
Connecticut Orthopaedics, Hamden CT
Acting as Chief Marketing Officer, developed/led brand architecture strategy and fully integrated 12 month, $5MM marketing campaign to unify 6 separate orthopaedic groups through merger and rebrand to Connecticut Orthopaedics.
Unified all communications under newly established Connecticut Orthopaedics umbrella. The complete overhaul revitalized the healthcare brand from traditional medical/therapy focus to more expansive and proactive lifestyle messaging and comprehensive story featuring patient testimonials, doctor profiles and videos, and active lifestyle, inspirational stories.
Directed Agency partner in development of new website and digital marketing strategy for group.​
Increased patient visits to urgent care line by 23% in 6 month period through influencer marketing, "Priority Access" campaign/CRM program, offering direct access to patients referred by athletic directors, trainers, and pediatricians
Director of Marketing, Perricone Hydrogen Water Company, LLC, Meriden, CT
Led marketing, distribution and sales for new product launch of Dr. Perricone Hydrogen Water, a molecular hydrogen infused water. Grew brand from start-up to $5MM in sales within one year.
Uncovered high-potential consumer targets for new category of functional beverage in cluttered Southern California and New York Metro landscapes.
Created strategic marketing plans focused on delivery of both natural energy and beauty benefits in a water to onboard beverage distributors and major retailers; UNFI, Walgreens, CVS
Negotiation and management of distribution partners and beverage incubator (LA Libations) to seed placement of water in premier accounts such as Erewhon & Rainbow Acres. Relationship fostered placements and distribution of brand.
Developed clear and consistent marketing communications, including packaging, POS, advertising. Initiated SEO, content and organic/social program that multiplied organic traffic by 25% in 12 month period
Account Director, TBWA/, NY, NY
Managed the ABSOLUT Vodka account for North America, led all advertising and media functions for global brand; led global coordination of TBWA\ agencies, and all agency partners (Packaging, POS, PR), in order to ensure consistency with brand messaging across platforms
Led strategic development process to put the meaning back in the word Absolut(e), communicating the "One Source" story, the reason why, no matter where you are in the world, Absolute will always have the smae superior quality
Launched several flavor extensions, from product concept to positioning to execution, including ABSOLUT VANILIA, ABSOLUT APEACH, ABSOLUT RASPBERRY, successfully extending the flavor profile for what was quickly becoming a more "mass" spirit brand.
Managed Sara Lee account, including strategic repositioning of Wonderbra- expanding brand past original push-up heritage to include very day intimate apparel, increasing marketing share in crowded category.
Led Nivea/Beiersdorf account, including launch of Nivea Q10 Face Cream, repeatedly rated best in drugstore class, and Nivea Firming Lotion, a revolutionary product introduction that brought a formerly exclusive product to a mainstream target audience.
Account Executive, Foote, Cone & Belding, NY, NY
Managed Nabisco cookie and candy brands including Chips Ahoy!, Life Savers, Gummi Savers & Breath Savers, keeping long running franchises top of mind in the cluttered candy category with emphasis on flavor profiles in a variety of mediums, including television and radio
Launched Snackwells, helping to pave way for new category of "healthier" snacks. Positioned as "permissible indulgence".
Developed breakthrough trend analysis to identify future gaps in Nabisco's product portfolio.
Managed Jamaica Tourist Board account, including development and production of TV and print campaign, "Come to Jamaica", that helped dispel safety concerns and led to increased tourism business to the island, still airing in updated form today.
Colgate University, B.A. English, May, 1994
English Major, Economics Minor